Disappearing stories

Every 24 hours, millions of people post videos about their daily routine on Instagram. We are used to seeing life as a set of alternating stories. And we all want attention to our Stories.

But there are people among us with real stories, for them our attention is vital. They are veterans, witnesses of the war, old people in nursing homes. They do not post videos in the

Stories, although they have something to tell. They cannot attract attention to themselves in social networks, although it is attention that can improve and prolong their lives.

Disappearing Stories is the series in Instagram Stories format based on the lives of real people.

Each story tells a small episode from the lives of our heroes. Like Stories it will disappear in 24 hours just like the lives of veterans and old people in nursing homes fade away without attention.

Results: 12,5 million views

Total reach 38,5 million people 

7 times more volunteer applications. 

Client: Enjoyable Ageing Charity Foundation

Creative & production agency: Mozga Studio

Creative officer Oleg Ageychev, Andrew Ushakov

Art director Alexander Chumachenko

Directors Oleg Ageychev, Alexander Gornovsky

Directors of photography Dmitry Bagin, Sergey Baskoev

Executive producers Alfiia Shakirzianova, Tatyana Ernezaks

Production designer Ksenia Rogozhkina

Composer Alexander Muratovsky

Sound Gavriil Biryulin, Alexander Kojarskiy, Ivan Gusakov, Kirill Morozov

Film Editor Tatyana Ernezaks

Colorist Andrew Bushmin